Bourns Signs Fruition as New Full Line Distributor in China

Fruition expands Bourns' technical and sales presence giving its top tier Chinese electronics manufacturer customers additional local support

RIVERSIDE, Calif., February 2, 2024 - Bourns, Inc., a leading manufacturer and supplier of electronic components for power, protection, and sensing solutions, today announced it has signed Fruition as the company's new full line distributor in China. Fruition is known for having a wide variety of components experience and Bourns selected the company for its reputation for excellent technical and customer support.

"Because of the increase in product demand for designs in China, we sought to expand our strategic sales channel. Fruition gives Bourns the product line expertise to support our growing customer base in the region. I am confident in the Fruition team's technical knowledge and commitment to superior customer service will help us meet our sales goals in China," said James Harrington and Senior Vice President of Worldwide Sales at Bourns.

"On behalf of the Fruition organization, it is a privilege to represent Bourns' broad line of advanced electronic components in China. Bourns' innovative technologies are ideal for the vehicle, industrial and consumer markets we serve. Further cementing our strong customer relationships, we look forward to giving them local support for the Bourns solutions they need for their next-generation application designs," said Ethan Tang, Fruition CEO.

About Fruition, Inc.

Fruition was founded in 2000 and is headquartered in Shenzhen currently employing 120 people. The company is the designated agent of more than 50 well-known global component brands representing a full range of products including processors, memory, power and signal devices, sensors, passive devices and discrete components. Fruition has seven branches nationwide and is focused on supporting customers in the automotive, industrial, power supply, medical, consumer and other markets that rely on high quality electronic components, technical support and supply chain management services.

Über Bourns

Bourns, Inc. ist ein führender Hersteller und Zulieferer von Positions- und Geschwindigkeits-Sensorik, Schutzabschaltungslösungen, magnetischen Komponenten, Mikroelektronikmodulen, Schalttafelsteuerungen und Widerstandsprodukten. Mit Hauptverwaltung in Riverside, Kalifornien beliefert Bourns eine Reihe von Märkten, einschließlich Automobilbranche, Industrie, Haushalt, Kommunikation, nicht-lebenserhaltende medizinische Unterstützungstechnik, Audio sowie viele andere Marktsegmente. Weitere Firmen- und Produktinformationen sind erhältlich auf

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Annette Keller
Keller Communication
(949) 947-7232
David Scofield
Bourns, Inc.
(951) 781-5054