Bourns Selects Holder as New Full Line Distributor in China

Holder chosen for its extensive passive components expertise that will help support increasing demand for Bourns’ vehicle, industrial and consumer market solutions

RIVERSIDE, Calif., February 26, 2024 - Bourns, Inc., a leading manufacturer and supplier of electronic components for power, protection, and sensing solutions, today announced it has selected Holder as an additional full line distributor in China. Holder was selected based on its extensive passive components experience along with its knowledgeable and large FAE organization that is known to supply superior technical support. These attributes give Bourns the essential backing to meet increasing demand for the company's advanced vehicle, industrial and consumer electronic component solutions.

"As the leading passive component distributor in China, it made strategic sense for Bourns to initiate a sales channel relationship with Holder. Bourns has grown to be one of the Top 10 power conversion solution providers worldwide. Therefore, we believe this strategic alliance is poised to bring about a positive impact on meeting our customers' growing need for Bourns' product accessibility and availability in the Chinese market," said James Harrington and Senior Vice President of Worldwide Sales at Bourns.

"The entire Holder organization is excited to take on the representation of Bourns' advanced and innovative application solutions. With 29 offices throughout China along with an extensive FAE team, we are eager to help Bourns expand its Chinese customer base with the worldclass support electronics developers have come to expect from an industry leader such as Bourns," said Leo Xie, Holder CEO.

About Holder (Xiamen Holder Electronics Co., Ltd.)

Holder, a premier distributor for the electronic components sector, was founded in 2000 and is headquartered in Xiamen, Fujian, China. The company brings a wealth of technical expertise and has a solid reputation for excellent customer service when representing its components supplier partners in the Chinese market. Started based on its founders' vision to deliver excellence, Holder has established itself as a reliable partner dedicated to providing the highest quality and customer satisfaction, which aligns seamlessly with its core values.

Über Bourns

Bourns, Inc. ist ein führender Hersteller und Zulieferer von Positions- und Geschwindigkeits-Sensorik, Schutzabschaltungslösungen, magnetischen Komponenten, Mikroelektronikmodulen, Schalttafelsteuerungen und Widerstandsprodukten. Mit Hauptverwaltung in Riverside, Kalifornien beliefert Bourns eine Reihe von Märkten, einschließlich Automobilbranche, Industrie, Haushalt, Kommunikation, nicht-lebenserhaltende medizinische Unterstützungstechnik, Audio sowie viele andere Marktsegmente. Weitere Firmen- und Produktinformationen sind erhältlich auf

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Annette Keller
Keller Communication
(949) 947-7232
David Scofield
Bourns, Inc.
(951) 781-5054