Bourns Expands its Sales Presence in Japan by Signing Macnica Altima Company as New Full Line Distribution Partner

Bourns selects Macnica Altima Company for its Japanese Tier 1 customer relationships to help support increasing automotive market demand for the Company’s components

RIVERSIDE, Calif., January 25, 2024 - Bourns, Inc., a leading manufacturer and supplier of electronic components for power, protection, and sensing solutions, today announced it is further expanding its sales presence in Japan by signing Macnica Altima Company as a new distributor partner. Macnica Altima Company was selected for their excellent Japanese Tier 1 customer relationships, especially those in the automotive market, and will be representing Bourns' full line of standard component products.

"Adding Macnica is part of Bourns' strategic sales channel growth initiative in Asia. Bourns continues to realize increasing demand for our products from across the Asia-Pacific region. We were looking for a strong, knowledgeable business partner in Japan and found it with Macnica's excellent sales team," said James Harrington and Senior Vice President of Worldwide Sales at Bourns.

"We are honored to be selected to represent Bourns' innovative components in Japan. Macnica is known for our trusted sales and support teams that have particular knowledge of next generation vehicle applications. We offer the full strength of our organization's market and technical expertise to Bourns in helping them realize continued growth and success in Japan," said Kazuyuki Sawada, Vice President at Macnica Altima Company.

About Macnica Altima Company, Inc.

Macnica, Inc. was established in 1972 to support electronics industry suppliers and manufacturers. The company has extensive expertise in import/export, sales, development, and the processing of electronic components such as semiconductors and integrated circuits development, as well as in the sales representation of electronic devices and their peripherals and accessori

About Bourns

Bourns, Inc., is a leading manufacturer and supplier of position and speed sensors, circuit protection solutions, magnetic components, microelectronic modules, panel controls and resistive products. Headquartered in Riverside, California, USA, Bourns serves a broad range of markets, including automotive, industrial, consumer, communications, non-critical life support medical (low/medium risk), audio and various other market segments. Additional company and product information is available at

Bourns® and the Bourns logo are registered trademarks of Bourns, Inc. and may be used only with the permission of Bourns and proper acknowledgement. Other listed names and brands are trademarks or registered trademarks of their respective owners.

Bourns® products have not been designed for and are not intended for use in "lifesaving," "life-critical" or "life-sustaining" applications nor any other applications where failure or malfunction of the Bourns® product may result in personal injury or death. See Legal Disclaimer Notice

Agency Contact:
Annette Keller
Keller Communication
Company Contact:
David Scofield
Bourns, Inc.
(951) 781-5054