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Bourns Expands its Sales Presence in Japan by Signing Macnica Altima Company as New Full Line Distribution Partner

Bourns selects Macnica Altima Company for its Japanese Tier 1 customer relationships to help support increasing automotive market demand for the Company's components

RIVERSIDE, Calif., January 25, 2024 - Bourns, Inc., a leading manufacturer and supplier of electronic components for power, protection, and sensing solutions, today announced it is further expanding its sales presence in Japan by signing Macnica Altima Company as a new distributor partner. Macnica Altima Company was selected for their excellent Japanese Tier 1 customer relationships, especially those in the automotive market, and will be representing Bourns' full line of standard component products.

"Adding Macnica is part of Bourns' strategic sales channel growth initiative in Asia. Bourns continues to realize increasing demand for our products from across the Asia-Pacific region. We were looking for a strong, knowledgeable business partner in Japan and found it with Macnica's excellent sales team," said James Harrington and Senior Vice President of Worldwide Sales at Bourns.

"We are honored to be selected to represent Bourns' innovative components in Japan. Macnica is known for our trusted sales and support teams that have particular knowledge of next generation vehicle applications. We offer the full strength of our organization's market and technical expertise to Bourns in helping them realize continued growth and success in Japan," said Kazuyuki Sawada, Vice President at Macnica Altima Company.

About Macnica Altima Company, Inc.

Macnica, Inc. was established in 1972 to support electronics industry suppliers and manufacturers. The company has extensive expertise in import/export, sales, development, and the processing of electronic components such as semiconductors and integrated circuits development, as well as in the sales representation of electronic devices and their peripherals and accessories.

ボーンズ社について

ボーンズ社(Bourns, Inc.) は、位置センサー、速度センサー、回路保護ソリューション、磁気部品、マイクロ電子モジュール、パネル制御部品、抵抗部品の一流メーカーであり、サプライヤーでもあります。米国カリフォルニア州リバーサイドに本社を置く Bourns は、自動車、産業、消費者、通信、ノンクリティカルなライフサポート医療、オーディオをはじめとする多様な市場セグメントにおいて活動しています。当社および製品に関する詳しい情報は、www.bourns.com をご覧ください。

Bourns®およびBourns のロゴは、Bourns, Inc. の商標または登録商標であり、Bourns の許諾を得た場合のみ公的に使用することができ、また適切な権利の表記が必要です。 列挙した他の名称およびブランドは、各権利所有者の商標または登録商標です。

† Bourns®製品は、命を救うため、または生命を維持するためのアプリケーションや、Bourns®製品の故障または誤動作による人身傷害、または死亡につながる可能性のある、その他のアプリケーション向けに設計されていません。免責事項のお知らせをご参照ください。www.bourns.com/docs/legal/disclaimer.pdf

メディアエージェンシー窓口:
Annette Keller
Keller Communication
(949) 947-7232
annettekeller1984@gmail.com
弊社窓口:
Josephine Chen
Bourns Asia Pacific, Inc.
886-2-2562-4117 #138
Josephine.chen@bourns.com